We are an independent pet lifestyle brand based in London. Our products focus on dogs and their owners in the urban scenery, providing elegant and practical solutions for daily city life.

The Muse & The Name

Inspired by Twinka, a whippet who runs like lightning and rests like a cloud. Our name was born from a very real household progression:

  • The Wi-Fi: "Where is Twinka?" This is our home network name because Twinka is so stealthy and quiet, we often forget she's around.
  • The Reality: "Twinka, Ooh!" This is our daily reaction to her undeniable flatulence. And she does fart a lot.
  • The Solution: The French word "OÙ". It translates to "where", and sounds exactly like "ooh."

At the heart of TWINKA OÙ is a passion for crafting products that cater specifically to the needs of sighthounds like Twinka.

With Twinka as our muse, we set out to design products that not only provided functionality but also exuded a sense of style befitting all dogs in the urban landscape.

Our Design & Crafts

TWINKA OÙ is where practicality intertwines with joy, with a touch of quiet elegance thrown in. We like things that make you think “that’s clever” or crack a smile when you notice the little details. Our products reflect this: smart design choices mixed with thoughtful touches that catch your eye the second (or third) time you look. 

We’re picky about materials, and we mean that in the best way. The wood, metal, leather, and fabric in our products all have to pass our high standards.

We obsess over the small stuff, tweaking and refining until everything feels just right. Our goal is to create products that bring genuine happiness to people and their pets, making everyday moments a little better. 

We’re proud of what we make. Not just how our products look, but how they’re built and who helps us build them. To minimise waste and eliminate over-production, every TWINKA OÙ piece is manufactured on-demand. We deliver premium craftsmanship without the environmental footprint, ensuring a sustainable, joyful future for our pets and our planet.

Photography credit: Shin Miura;

A special thanks to Change of Pace Studio, Maria Hamer, Rui ZhangPedro Beça, & Charlie Zha;

And to four-legged Goblin, Mabel, Mondo, & Otto.